The word "space" can be defined in many ways. But in the article on "space", it is defined as being emptiness and something that is created when a figure is placed in it. Space is believed by the author to be the single most overlooked element. His idea of "space" is "emptiness", and that it is necessary to provide a visual of what design can do when combined with space. Believing that when too much white space has been neglected by the designer; the consequences would be what he describes as ugly and unread. But it is recommended that to avoid this kind of failure, one must carefully consider that "design elements are always viewed in relation to their surroundings". And if this design technique is not used by the designer; then the design itself will eventually turn out to be a complete failure. A failure that will appear to the viewers as being distateful, tacky, and over the top.
My main argument with the author, is that there is a possibility that a lack of white space within a design can be managed well. I feel that Paula Scher's design for the poster for "Bring in da noise, "Bring in da funk" was a good eaxmple of how much a lack of white space can be managed well with the right design. Black graphics and text seem to go well with white backgrounds, as is described by the author in this article. White space plays the role of being the provider of context and a physical environment where a message can be received, but the black text and design provides the aesthetic qualities which proves that these two elements (colors) are dependent on eachother. The unity of white and black color in these graphic designs can illustrate to the viewer that "space" itself; whether a lot, or a total lack of, can be just one factor in providing an aesthetically appealing visual design. The actual colors used to create these designs can be as equally important as the amount of "space" that is used or not used. So...... can the amount of "space" used within a design be the only culprit responsible for turning the design itself into a visual failure?
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