Space

Space is something we take for granted; only becoming aware of it when it is taken away. In life, we need physical space to feel calm, safe, and composed. Space used in design often has the same effects as physical space. Without the appropriate amount of space, the reader can feel overwhelmed and panic. It is interesting to think about the use of white space because it is not something I usually notice or am consious of. Personally, I enjoy more simplistic designs. With too much writing and graphics, I become confused as to what the actual message the design is trying to get across. If there is plenty of space to separate the idea from the design, it is more clear to the observer.
White space is not just used to create simplicity and control, but it can be used to deliberatly express certain ideas as well. Using white space to create a shape or to create symmetry can create cohesiveness without being obvious. The artical interestingly analyzed space inside a store. Design can be looked at in the same way; too much white space can symbolize elitism and rarity. But, not enough white space creates chaos and confusion. It is important to obtain the correct amount of space in all aspects of life. Each individual situation requires different amounts of space, which is what makes this tactic so tricky. The best we can do is know the effects space has and learn as we go along.